
Saudi Car-Buying Behavior 2026: How the Buyer Changed
Car buying in Saudi Arabia has changed fundamentally in just a few years. Deloitte's 2026 study shows 12-month purchase intent fell from 79% to 21%, and 79% of Saudi consumers are open to switching brands — while PwC finds 82% have never bought a car without inspecting it in person. Here we read how the Saudi buyer thinks today, what decides the purchase, and how to prepare for a smart buy.









